I’m often asked what makes a great video interview, especially in documentary, corporate, and non-profit filmmaking. For me, it comes down to thorough preparation and creating a comfortable environment for the interviewee.
Preparation means researching the company, organization, or subject in advance and considering the right questions to ask. This ensures a smooth interview while helping the interviewer stay confident and in control.

Equally important is making the interviewee feel at ease. A relaxed, conversational approach encourages authenticity, which is crucial for documentary, corporate, and non-profit interviews. Allowing time for thoughtful responses—without interruptions or pressure—helps capture genuine emotions and insights.
To help participants look and feel their best, lighting and lens choice are key. Proper lighting ensures a flattering, natural look, while the right lens creates a cinematic feel that enhances the subject’s presence on screen. A professional makeup artist is also often brought in to boost confidence and refine the on-camera appearance. And of course, thanks to the magic of video editing, mistakes are never a problem.
If your business, brand, or non-profit needs high-quality, professional documentary, corporate, or non-profit video interviews, let’s connect. At Torres Studios, we craft compelling visual narratives that bring your message to life.
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